Have you thought about the “why” when you try a new product or service? What does it take to hook you to try a different brand? It’s likely not random at all. Check out how marketing behind the scenes works for baiting the final sale.

Repeated information is the key to any advertising campaign. Today’s fast-paced, social-media-crazed consumers see 4,000 - 10,000 ads per day! In the past, we applied the Marketing Rule of 7, stating consumers needed to see an ad 7 times before making a purchase. Modern, digital age research believes this number has grown to possibly more than seven times that amount! Social media is relentlessly badgering you, compelling you to buy this and buy it now, so you feel better, look better, and simply achieve that dopamine spike with a purchase.

In order to stand out for your targeted consumers they need to see you and hear your marketing message many, MANY times before they decide to buy. Whether online, commuting, or at home, businesses are vying for your attention and compelling you to buy. Your marketing efforts need to be repetitive and consistent.

As a business owner, you realize if you aren’t seen or heard, you aren’t selling anything. There are endless tactics to get in front of your consumer; social media, Google ads, Facebook ads, snail mail, radio, billboards, grocery receipts, shopping carts, movie theaters, online reviews, and word of mouth. Even Alexa is flooding me with advertisements as I create this article. The point is that getting your message out in various directions keeps you in the game. You have to be in the game in order to play the game.

Creating brand awareness using inspirational and educational content to attract new customers can be an uphill battle. This is where Socorro Marketing comes to the rescue. We can help build your business success with SEO knowledge, research, and creative and engaging advertising. Socorro Marketing will collaborate with you to help share your story. Images, how-to videos, customer testimonials, blogs, emails, and social media updates are touchpoints that attract and engage new and loyal consumers.

Fun Facts:
Over 80% of Instagram users browse products and services.
Meta made $115 billion in advertising in 2021.
As of 2022, Google holds 28% of the market and Facebook 24.5%. Add them together, and that’s more than half the global advertising earnings.

Sources: Red Crow Marketing, Indoormedia.com, storybistro.com, krusecontrolclinic.com, webtribunal.net

Grace Ascione RN, MBA along with her marketing team has years of clinical and service based marketing experience. She has helped million dollar healthcare businesses to small local groups grow their practice through digital platforms and inbound marketing. Book a free 30 minute consultation today, or send me an email with any questions you may have.

"Don't wait. The time will never be just right.” ~Napoleon Hill