SEO Strategy and Keyword Research

keyword research
SEO is about maximizing the number of visitors to your website by appearing high on the list of results via search engines. The challenge lies in how to enhance your website, and how do you identify what keywords to focus on. For customers to find your business, you need to ensure that your website is optimized for traffic to be pulled from organic search results. A search engine's goal is to direct users to the best, most relevant information.

Fun Facts about SEO:

1)  97% of people learn more about a small business online than anywhere else (Source: SEO Tribunal).
2)  75% of users never go beyond the first page of Google search results (Source: Hubspot).
3)  “Near me” type searches grew by more than 900% over two years (Source: Chat Meter). Digitize everything; offer products online, online forms, and appointment scheduling
4)  46% of all Google searches are looking for local information (Source: Go Gulf).

Our Approach is Effective and Measurable

Socorro Marketing can help you formulate a plan to drive more organic traffic to your webpage which boosts your presence. How do we do this? We start by running an SEO audit of your webpage and checking keywords (short and long tail). We compare your webpages against what currently ranks on the SERPs (search engine results pages). From this information, we create a plan for keyword implementation on your website.
For keyword implementation, it’s important to focus on one or two services per webpage and two to three locations around you. Once this strategy is decided on, we implement these words on H1, paragraphs, footers, and meta descriptions. SEO can take a while to optimize so we also look at the time users are spending on your website. This is where the second phase is put into play. We conduct a deep dive into your value proposition; what solutions your products or services offer customers. A keynote is always asking yourself “WHY” - Why should a consumer choose us versus them? We can drive SEO and users to your website but if you don’t have a clear “WHY” established, then potential clients will go elsewhere.


Crawling; web crawlers are used to find and browse your web pages, URLs, and backlinks, so your business information can be retrieved when a user makes a search query.
Mobile-friendly; it’s critical that your web pages are readable on your phone since 63% of people use a smartphone for organic searches. 8 out of 10 consumers will stop engaging if there are content glitches on their device.

Pagespeed: want to know yours?

Backlinks help increase your page rank.

Search Intent: does your web page align with your chosen keywords? We ensure there is a search demand for your topic.

Content Quality: use short sentences, stick to an 8th-grade reading level, and include helpful links to resources.


Let’s Work Together

Grace Ascione RN, MBA along with her marketing team has years of clinical and service based marketing experience. She understands the unique challenges healthcare and wellness businesses face with marketing and can bridge that gap. She has helped million dollar healthcare businesses to small local groups grow their practice through digital platforms and inbound marketing.
#digitalmarketing #businesswoman #wellness
Book a free 30 minute consultation today, or send me an email with any questions you may have.
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