If you're like most small business healthcare owners, you understand the importance of running ads online. After all, patients spend a lot of time searching for providers and services on the internet. And what better way to reach them than through Google, the world's largest search engine?
But what happens when your ads suddenly stop working? When the clicks and calls you're getting from your Google Ads campaign dwindle to nothing? It's a frustrating feeling, to say the least. But don't despair! I am a nurse and digital marketing specialist and have helped many healthcare business owners structure their Google Ads to optimize clicks and impressions and in the end quality leads. Here are a couple of tips to optimize your pay-per-click campaign